These days, it seems like everyone is gazing into their crystal ball to try and sort out what the car industry will look like in the not-so-distant future. Hyundai is certainly no exception, but rather than churning out some rendering or one-off concept, the Korean automaker has announced the creation of Project IONIQ Lab, a collection of top academics tasked with exploring the future of mobility. Hyundai first announced Project IONIQ at the Geneva Motor Show earlier this year, framing it as a long-term R&D venture to help the brand innovate and generate new technologies, and now, Project IONIQ’s recently revealed Lab division has disclosed 12 “megatrends” that have the potential to transform the car industry in the next 15 years.
The Project IONIQ Lab is made up of 20 researchers and consultant experts, and is led by Dr. Soon Jong Lee, professor at the Seoul National University and head of the Future Design & Research Institute.
The Lab will focus its efforts in four primary areas: “freedom to use mobility whenever and wherever,” “freedom to connect to everyday life while on the move,” “freedom from accidents and inconveniences,” and “freedom from environmental pollution and energy exhaustion.”
So then – what exactly are these 12 megatrends, but what do they have to do with cars? We’ll give you the rundown on each, plus our take on what they really mean.
Continue reading for the full story.
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