A while back, Mercedes had a relationship with the makers of Mario Kart 8, which ultimately led the players having the ability to drive the Mercedes GLE SUV in the game. Mercedes vehicles have also been found in various racing simulator games, but now, Mercedes is diving into the Pokemon Go fad with all four wheels spinning. To put things simply, Mercedes has its dealers in India activating lure modules – devices in the game that help attract the digital creatures and makes finding them much easier – in hopes that it will bring more people to showrooms and events.
This isn’t a joke either. Mercedes dealerships can also go the game’s official website and register their location as an official PokeStop, which will also draw players to their location. As far as the lure modules go, they last for just 30 minutes before having to be reactivated again. So, the chances are that if you walk into a Merc dealership in India, you’ll see at least one salesperson playing on his phone setting up lure modules. According to Car and Bike, Mercedes has even gone so far as to release special training materials and information to get sales staff familiar with its latest sales gimmick… I mean Campaign.
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