Design house Italdesign is looking to broaden its horizons by launching partnerships with new automakers and technological giants in an attempt to reduce its reliance on the Volkswagen Group, of which it is a part of. Company CEO Joerg Astalosch made the proclamation to Auto News, hinting that the company would be open to working with the likes of Tesla, Google, or Apple in the event any of these companies are looking to partner with an automotive design firm.
The company’s goal is clear: it wants to expand its customer base after becoming too reliant on working with automakers that are a part of the Volkswagen umbrella. That has been the case since 2010 when the company was bought and placed under Lamborghini to keep VW’s Italian holdings bundled together. Since that time, a majority of the company’s concept models have been based off of the Volkswagen Group’s 12 brands, including Lamborghini and Audi.
It’s a sound business methodology for a time, but it also doesn’t foster the kind of growth that the company is after. So now Italdesign is prepared to do business with automakers outside of the Volkswagen Group. It’s unlikely that it will go as far as working with rivals of some of the companies under the VW Group like Ferrari, BMW, or Mercedes-Benz. But other than that, the company is now open to working with “major players in all relevant markets” in order to diversity its own offerings. It’s a smart, low-risk, high-reward business strategy that gives Italdesign more options to work with as it attempts to increase its own business portfolio.
There’s no word yet on what company Italdesign has already teamed up with, but with this new direction, it’s exciting to see what the design house is capable of if, say, Apple jumps on board and asks Italdesign to develop the look of its future autonomous vehicle.
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